And I wanted something that could have shine and glossiness without being something unattainable,” Knutsson told Reuters in a Stockholm office where meeting rooms have names like Bubble Witch Lair, after the game. “Candies felt like something that everybody would have a positive feeling about. It combines elements of other popular games - the shiny graphics of Bejewelled, the candies of Candy Land and the grid-like action of Tetris. Knutsson, one of the five founders of King who between them hold 25%, is also part of the 10-strong Swedish team that came up with Candy Crush. bite-sized entertainment, and we think that fits the mobile generation of today… short game rounds as opposed to having a super deep, long game,” he said. Roughly half of those are revenues generated by seven publishers including King, DeNa, GungHo Online and Electronic Arts.Īccording to King’s Chief Creative Officer Sebastian Knutsson, Candy Crush is addictive because it’s equal parts pain and fun and fits consumers’ short attention span. Globally, mobile game revenues generated through Apple iOS & Google Playstore are expected to exceed US$10-billion this year, according to Krejcik. King also says it is considering new platforms for the game such as smart TV. app, more popular than Spotify and TripAdvisor. 1 spot for apps on Facebook for nine months and is Apple’s top-grossing U.S. The puzzle game, in which players line up gleaming 3D sweets to knock out jelly, chocolate and licorice, is available online, on smartphone and Facebook. This game has certainly brought them into a new category.” “Candy Crush is one of the biggest mass market consumer games in years,” said Adam Krejcik at Eilers Research in California.
Candy crush saga rules free#
Its “freemium model,” in which games are free but players can pay for add-ons or extra lives, has been particularly effective because of the success of Candy Crush, described by some analysts as a global phenomenon. It has been profitable since, a fact that analysts put down to its ability to persuade players to pay several times over to continue the same game. King was set up in Sweden a decade ago by friends working at the same tech startup and got 34-million euros funding from Apax Partners and Index Ventures in 2005. This advertisement has not loaded yet, but your article continues below.
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